The way of analyzing the reputation of a person, of a
company or of a brand, etc. with the help of the Internet is called the Online
Reputation Management. Today, it has gained an immense popularity because of
its unbeatable profits and edges over the other management sources. When we say
online, it obviously means that the overall work process takes over the
Internet with the help of the Search Engines.
Often people find a lot of similarities between the Search
Engine Optimization and this management but, they are not entirely the same except
the methodologies. What is the main task of these companies? These companies resolve
the issues related to the image or the reputation of the company by eliminating
the negative comments, views and thoughts that is spread over the Internet
about them. Correcting the tarnished image of the companies and spreading some
positive views about a person, or a company is their main job.
The common ways used by these companies to monitor and
regulate the reputation of the websites is social media which includes the social
networking platforms like Facebook and MySpace, etc. where the positive aspects
of the clients or the company are incorporated. Besides this, the RSS feeds are
also one of the widely used ways to improve the reputations. When it comes to
highlighting one’s reputation, blogs have always played an essential role by
getting a good search engine ranking. However, the main issues or the cons of
these management companies are that they cannot delete the criticism or the
negative remarks posted by the public or any authority except countering the
remarks with the positive ones. The ORM Services companies in any ways work
for the betterment of the company and individual.